Through the Lens of Jerry Gustafson




A handsome coffee table book featuring the finest photos from the first seven years of Jerry’s rodeo photography career.

  • Nearly 300 pages containing over 700 of Jerry’s best photos
  • 12″x9″
  • Hardcover
  • All black-and-white photographs

NOTE: If you’d like your book signed, please indicate this in the “Order Notes” field when checking out.

Through the Lens of Jerry Gustafson is also available at these retail locations.

…the greatest book on rodeo I’ve ever seen. It truly shows what rodeo was like when we nodded for the gate… All people in rodeo need to have this on their coffee table… you just don’t want to put it down.

—Roger Langford, bull rider and cowboy artist

CLOSE TO IMPOSSIBLE TO PUT DOWN… as names from the past show up on every page!

—Fred Sulzbach, founder of CLG Rodeo Equipment

You will love the pictures in this book. The flicks tell a story of a generation of rodeo cowboys and cowgirls who were second to none, and lived the “Wild West way”. You won’t be sorry; Jerry was the picture taker at every big rodeo during our generation. Yes, there were others, but only one Jerry Gustafson!

—Jay Cannon, bareback rider

Great rodeo “history” book of the 70s from my rodeo photography hero, Jerry Gustafson. Simply the best there ever was or will be, in my opinion.

—Jimmy Crainer, bareback rider


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